Dr. Matilde Rapezzi is a postdoctoral researcher in the Department of Marketing at Vrije Universiteit Amsterdam. She has a background in Statistics, holding a B.A. and an M.Sc. from the University of Bologna (Italy). She obtained her Ph.D. in 2024 from the University of Bologna, awarded cum laude.
Matilde’s research centers on consumer behavior, with a particular focus on how people respond to marketing communications and branding decisions. A primary line of her work examines the role of language used by brands in shaping consumer perceptions. She also conducts research on diversity and inclusion, exploring how consumers evaluate brands’ DEI initiatives. By combining experimental methods with field data, her work aims to generate insights that advance both theory and practice in marketing and consumer psychology.