The SWOCC Working Paper Series has been initiated to bring original academic research on brands and brand communication to researchers and practitioners.

It presents early versions of papers, which put forward new theoretical and empirical perspectives on the disciplines: marketing communication, public relations, corporate communication, consumer intelligence, consumer behavior, branding and advertising.

By disseminating these working papers, SWOCC intends to offer directions for further action and research. All working papers are peer-reviewed by external referees, following a double-blind policy.

General Information
Papers can be submitted all year. By submitting a copy the (first) author agrees to the manuscript being presented to members of the SWOCC Review Board

Types of manuscripts
SWOCC welcomes contributions on topics related to the fields of marketing, marketing communication, public relations, corporate communication, consumer intelligence, consumer behavior, branding and advertising. The recommended length of contributions is 5.000 – 10.000 (including footnotes and references). All contributions should be in (UK) English.

Manuscripts can be sent to the Editorial Office. The (first) author will receive confirmation of receipt by return mail. If the manuscript contains complex figures or other artwork, postal submission is possible, accompanied by the document on cd.

Submission Guidelines for Authors

Separate sheet:

• Name author(s): first name (initials), last name
• Address: position, department, name of institution, full postal address and email address for each author
• Biographical notes : approximately 100 words per author, maximum 150.
• Title article; sub title

Separate sheet:

• Abstract (length: 100-150 words) and 3-5 keywords. Both the abstract and the keywords should convey the essential aspects of your contribution.

Text:

• Article should be arranged into sections (with unnumbered sub-headings) and paragraphs
• Notes (numbered), run-on text, notes in superscript
• References

Submitting manuscripts

• Submissions should be sent via email attachments in Word
• A4 size format with 2-4 cm margins all round
• Text arranged into sections with clear short titles (unnumbered sub-headings – up to 3rd degree). Please group related paragraphs
• Please do NOT use the software’s endnote function; instead insert superscript numbers¹ in text manually and type the notes at the end of the essay in list form. (Endnote number style is 1. etc.) Do not use footnotes, headers or footers. Please keep notes to a minimum.
• Please do NOT use software such as Endnote for references.
• Follow the Publication manual of the American Psychological Association (APA)(5th edition or later) for quotations and layout of tables and figures.
• Included illustrations should be as clear as possible in 600 dpi laser print. Photographic material should be submitted with accompanying text on the reverse.

Reviewing process
Submitted manuscripts are reviewed by two external / independent reviewers. The author is informed of the result within 6 weeks of submission. The review process can have the following outcomes:

• The manuscript is accepted as is
• The manuscript is accepted under the condition that adaptations as suggested by the reviewers are made
• The manuscript is rejected

Once a manuscript is accepted, the author prepares the copy for printing according to the editors’ guidelines. The SWOCC Working Paper Series is distributed to the beneficiaries of SWOCC via controlled-circulation and can be found in the (University) libraries which are associated with SWOCC.

Editorial Office
SWOCC Kloveniersburgwal 48, 1012 CX Amsterdam, The Netherlands. T: +31 (0)20 525 3590 F: +31 (0)20 525 3681 E: info@swocc.nl

SWOCC Working Paper Series Review Board

• Prof. Dr. Claes de Vreese, UvA
• Prof. Dr. Edith Smit, UvA
• Prof. Dr. Peter Neijens, UvA
• Dr. Marjolein Moorman, UvA
• Dr. Guda van Noort, UvA
• Prof. Dr. Noelle Aarts, UvA/WU
• Prof. Dr. Fred van Raaij, UvT
• Dr. Mignon van Halderen, EUR
• Dr. Onno Maathuis, EUR
• Prof. Dr. P. de Pelsmacker, Universiteit van Antwerpen
• Dr. P. Kerkhof, VUA
• Dr. Enny Das, VUA
• Dr. Sonja Utz, VUA
• Prof. Dr. Ad Pruyn, UT
• Prof. Dr. Klaus Schönbach, Universiteit Wenen
• Prof. Dr. Maggie Geuens, Universiteit van Antwerpen
• Dr. Charles Raymond Taylor, Villanova University
• Prof. Dr. Fred Bronner, University of Amsterdam